Case Study: BT The Phone Book
Heating Systems Brand
- Fischer Future Heat first booked into the BT Phonebook in September 2012
- Following a successful initial test they proceeded to increase their volume throughout 2013
- They have consistently booked inserts into the BT Phonebook since 2013 making the Phonebook an important part of their insert strategy
- Utilised run of site display opportunities in order to drive after sales
- We were their most cost effective placement across the whole display program
- We were also the best performing against their core KPI's
- They went on to create a rolling campaign strategy due to the effectiveness of this channel
Bathing Solutions Brand
- Bathing Solutions first ran an insert test in the BT phonebook in 2013.
- After the success of the initial insert run for 2013 they went on to almost double their volume.
- Bathing Solutions now consistently books into the BT Phonebook. Making this channel key to their new customer acquisition.
- The BT Phonebook allows Bathing Solutions to strategically target parts of the country based on customer insights & our regional targeting.