Case Study: M and M Direct


Gaming / Gambling Brand
- A well-known Gaming brand first tested MandM Direct PD's back in 2010.
- After a successful initial campaign they proceeded to roll out bookings into both the Catalogues & PD's from 2012 onwards, running over 10m inserts since 2012.
- MandM Direct has become a cornerstone channel for this advertiser and generates a huge number of the new customers this brand requires.
Gaming / Gambling Brand
- Regularly run in MandM Direct PD's and Catalogue mailings due to the highly responsive nature of this audience
- Have taken over 80% of available inventory this year
- Have now expanded their targeting strategy to also include online display on MandM's checkout page - ensuring they reach these highly valuable customers at every point in their journey


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