Case Study: M and M Direct

Gaming / Gambling Brand

• A well-known Gaming brand first tested MandM Direct PD's back in 2010.
• After a successful initial campaign they proceeded to roll out bookings into both the Catalogues & PD's from 2012 onwards, running over 10m inserts since 2012.
• MandM Direct has become a cornerstone channel for this advertiser and generates a huge number of the new customers this brand requires.

Gaming / Gambling Brand

• Regularly run in MandM Direct PD's and Catalogue mailings due to the highly responsive nature of this audience
• Have taken over 80% of available inventory this year
• Have now expanded their targeting strategy to also include online display on MandM's checkout page - ensuring they reach these highly valuable customers at every point in their journey