Case Study: Ocado.com


Personalised Photo Product Brand
- First tested checkout display with Toys'R'Us, Ocado and MandM Direct in 2012
- Have consistently booked at least 3 months of activity with these partners every year there after
- Have consistently seen these channels smash CPA targets and are constantly seeking new checkout opportunities
- Have seen CTR's as high as 1.76% by using clever CTA's during peak gifting periods
Audiobook Retail Brand
- Sent a dedicated solus email offering a free book to new subscribers
- Over 57% of customers opened the email
- An impressive 14% of customers that we sent the email to clicked through
- Campaign also came in at under half the target CPA, proving to be one of their most successful acquisition channels
- Brand went on to run several more email campaigns, as well as utilising checkout display


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