Case Study: Ocado.com

Personalised Photo Product Brand

• First tested checkout display with Toys'R'Us, Ocado and MandM Direct in 2012
• Have consistently booked at least 3 months of activity with these partners every year there after
• Have consistently seen these channels smash CPA targets and are constantly seeking new checkout opportunities
• Have seen CTR's as high as 1.76% by using clever CTA's during peak gifting periods

Audiobook Retail Brand

• Sent a dedicated solus email offering a free book to new subscribers
• Over 57% of customers opened the email
• An impressive 14% of customers that we sent the email to clicked through
• Campaign also came in at under half the target CPA, proving to be one of their most successful acquisition channels
• Brand went on to run several more email campaigns, as well as utilising checkout display