Email: Engagement & ROI
Cut Through and Prosper
Inboxes have never been so full, so how do you get cut through the clutter and get noticed? Simple - leverage the brand equity that our ecommerce clients have built up with their customers.
When you are an avid shopper of a brand you seek out their communications, are on the lookout for extra value, discounts or that must-have item you’ve been looking for. This desire for deals, coupled with an exclusive offer from the advertiser, has proven time and again to deliver huge response.
Enhanced Email Performance
i-transact email campaigns offer advertisers unparalleled engagement ensuring high visibility – we regularly see open rates well in excess of 50% - up to 5x that of industry average.
Ultimately our email campaigns are about driving a desired action. Whether that is a purchase, a request for information, a brochure, a call back, a test drive, or even for a group to just feel differently about a brand, our portfolio of email programs get the job done.
Return on Investment
Whether you are working on behalf of, or you are the performance or brand advertiser, when it’s all said and done ROI is king. We work in partnership with our advertiser clients and their agencies, to ensure that every email is optimized across all possible variables. We test different offers, creative, CTA and even data segments to find the absolute sweet spot of performance.
i-transact are extremely motivated to engage the right brands at the right times, and represent the House of Fraser advertising offerings in the appropriate way.
We have worked with i-Transact for a number of years, and they have always provided us with an excellent service. They work hard on our behalf, and always deliver excellent results.
We are extremely pleased with the service i-Transact have provided. They work very efficiently and we have built a really good working relationship
Case Study: Ocado
PERSONALISED PHOTO PRODUCT BRAND
- First tested checkout display with Toys’R’Us,Ocado and MandM Direct in 2012
- Have consistently booked at least 3 months of activity with these partners every year there after