Introducing transactional media
Transactional Media's Power
When’s the best time to sell to consumers? When they are already shopping! Make your advertising work harder… Reach your target audience when they are ready to buy. When they have their credit cards in hand and they are happy!
There is a global home shopping / e-commerce revolution. Shoppers research and buy products 24/7. At home. When they are in the buying zone. That's why transactional advertising generates more response and engagement than its non-transactional equivalents in digital, email and print.
Opportunities To Reach Shoppers, while they are shopping
i-transact reaches multiple touchpoints along the consumer journey. You can place display ads throughout the websites of leading brands such as Toys R Us or the post-check-out-pages of House of Fraser, Ocado and others.
Inserts can be placed into catalogues from mail order brands like JD Williams, into statement mailings from the likes of Littlewoods and package inserts from everyone from Amazon to Boden.
Secret Sales send out partner emails and PhotoBox offer integrated campaigns across all the above.
i-transact are extremely motivated to engage the right brands at the right times, and represent the House of Fraser advertising offerings in the appropriate way.
We have worked with i-Transact for a number of years, and they have always provided us with an excellent service. They work hard on our behalf, and always deliver excellent results.
We are extremely pleased with the service i-Transact have provided. They work very efficiently and we have built a really good working relationship
Case Study: JD Williams
- The Lottery Centre have been using 3rd party inserts for many years
- By utilising the opportunities and amazing choice of catalogue mailings with JD Williams, they have been able to target their key demographics, with great success
- JD Williams has become a regular part of their transactional media campaigns